A comprehensive reference of web analytics terms, from pageviews to privacy-friendly tracking.
The percentage of sessions in which a visitor views only one page before leaving.
The percentage of visitors who complete a desired action on your website.
Analytics methods that identify and track visitor sessions without using browser cookies.
Visits where no referrer information is available, typically from bookmarks or direct URL entry.
The practice of recording specific user interactions beyond pageviews, such as clicks, form submissions, or video plays.
The percentage of pageviews on a specific page that were the last in a session.
Data collected directly by a website from its own visitors, as opposed to data obtained from third parties.
A single instance of a page being loaded or reloaded in a browser.
Web analytics tools designed to collect useful data while minimizing the collection of personal information.
The URL of the page that linked a visitor to your website.
The ability to view website visitor data as it happens, with minimal delay.
A group of interactions a visitor makes on your website within a continuous browsing period.
The origin channel through which visitors arrive at your website.
The average amount of time visitors spend viewing a specific page.
A distinct individual who visits your website within a given time period.
URL tags used to track the effectiveness of marketing campaigns across traffic sources.
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